by Anna-Vija McClain | Aug 3, 2019 | Marketing
Are you optimizing your social media presence? If the answer to today’s question is “No”, let’s talk about it. As a small business owner, I know you’re familiar with SEO (Search Engine Optimization) on some level. You’ve been using the reach of search engines, such as...
by Anna-Vija McClain | Jun 13, 2019 | Marketing
Summer weather brings with it unique opportunities for both marketing and branding your small business. Some small business owners may find that they experience a bit of a seasonal lull depending on their industry, while others will see their business get hotter as...
by Anna-Vija McClain | Nov 30, 2018 | Marketing
As a small business owner, you may often feel like you’re a jack of all trades. While your business may small, don’t overlook the importance of a strong marketing strategy. In this area, your company must.think.big. After all, every business, new/old, small/big,...
by Anna-Vija McClain | Nov 9, 2018 | Marketing
The world of social media is so fast paced that it’ll pass you by if you don’t make a concerted effort to keep up. So, how do you keep your brand front and center? Tell your story. You’ve seen it a lot lately – with videos, pictures, or good narratives,...
by Anna-Vija McClain | Sep 28, 2018 | Marketing
Before it goes live, your website can feel like an unhealthy obsession. You spend hours picking the perfect layout, the best pictures. You write the most beautiful descriptions and make sure every link is live. Whether you do it yourself or outsource the task, there...
by Anna-Vija McClain | Sep 21, 2018 | Marketing
In managing and trying to grow your social media presence, one of the biggest challenges is finding your target audience. It’s not enough to just post riveting content (with the help of your content calendar). You will only real gain traction with your efforts if you...
