As a small business owner, you may often feel like you’re a jack of all trades. While your business may small, don’t overlook the importance of a strong marketing strategy. In this area, your company must.think.big. After all, every business, new/old, small/big, storefront/online NEEDS a marketing strategy.
The key is to find the right strategy for you. Let’s get started with these tips on how to promote your small business:
- Define your marketing strategy. If you’ve been putting off developing your marketing strategy or you just don’t know where to start, that’s OK! It is, however, time to get started! In light of your business goals, your marketing strategy will be the driving force behind your business success. Click here and answer these important questions as you develop your small business marketing strategy.
- Visit your website. While it may not be obvious how to use your website, make an effort to incorporate your website into your marketing strategy. After all, you’ve invested a lot of time, energy, and financial resources into creating it – don’t let it go to waste! Ask your friends, neighbors, and business partners to visit your website from an outsider’s perspective. What may make sense to you, may not be so clear to a fresh set of eyes. Click here for tips on managing and verifying how to keep your website up to date.
- Introduce yourself to local business owners. People like to support their local community, so don’t forget to look here first! Is there another local, small business you can partner with? Look for businesses with complementary services that can fill the gaps in the services you provide. Seek out opportunities to provide pro-bono services, such as printing ads for a non-profit fundraiser or providing a quick consultation to a nearby business. Remember, you have to give to get! Click here for more networking tips for the small business owner.
- Take advantage of social media. At Piccolo Marketing, we understand that our friends in small businesses have dreams and goals just as big as large corporations. However, we learn to dream big and achieve our goals with smaller budgets and less manpower. Fortunately, social media, when leveraged properly, can be a low-cost tool that delivers results in less time than a dedicated marketing department. Click here for tips on how to use social media to your business advantage.