Every day the business universe is cluttered with messaging ideas and repurposed content coming from marketers and thought leaders everywhere. As a savvy business owner, you know you need your messages to stand out from all that chatter, and you also understand that the best way to do that is to create a unique message that stands out. Let’s talk about a few best practices for you:

Answers. Answers and solutions are what every customer is really searching for. Identifying a need is the basis for establishing a business, and focusing on filling that need is what makes a business successful. Projecting a clear message stating that you can answer their question or solve their problem quickly and successfully will cut right through all that chatter. 

Aim. Your marketing needs to be aimed properly so that it reaches its intended target. No one wants their marketing to end up in the junk mail pile or the spam folder! The key is going to be giving your target market something that captures their interest specifically. Focus on your target audience and aim directly for them for a successful marketing strategy. 

Headlines. Your titles and headlines should be thought-provoking and unexpected in order to grab the attention of your audience. Word them so that people have to look further to find out more. Here are a couple of unusual examples:

  • Running Your Company into the Ground in One Week
  • Making Your Salespeople Less Efficient
  • Grow Your Profits by 0.001 Percent

Each of these headlines will grab the reader’s attention due to their unusual focus – most marketers are not going to use a negative headline to generate interest, so they definitely stand out! Thinking outside the box when you are creating titles and headlines is going to help you get noticed.I’m Anna-Vija McClain, and I am proud to have been able to help the Nashville business community create unique marketing strategies that help them stand out from the crowd! From helping business owners streamline their business systems to automating their processes and developing talent, I’m focused on developing solutions that can transform your business and your life. I look forward to meeting you and working with you to solve your marketing challenges!