Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs), which is an 18 percent increase year over year. What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.

Have you ever taken time to dig a little deeper into Facebook, exploring the extent of its marketing and business capabilities? I took a little time to share some higher level Facebook marketing and analytics tools with you and wow! Have they been busy over at Facebook HQ or what?!

First off, there is a whole Facebook Business section! With information on ads, page management, and even Facebook News, there is a ton of information to help take your marketing and social media strategy to the next level.

Here are some of my favorite Facebook marketing and analytics tools you need to take advantage of:

  1. Integrate your Facebook leads with Facebook Marketing Partners. Did you know you can move your Facebook leads directly to your CRM software? (You can also download it if your CRM is not a Facebook Marketing Partner.) You put a lot of stock in your Facebook profile, posts, and ads, so don’t let your potential leads sit idle.
  2. Measure the Effectiveness of Your Advertising with Facebook Pixel. Facebook Pixel is an analytics tool that can help you understand the audience you’re reaching and how they are interacting with your profile. Explore the many options including custom conversions, custom events, and custom audiences.
  3. Analyze and Upgrade Your Store Visits Objective. If you operate multiple store locations, don’t overlook the importance of individualization in your marketing strategy. With variables in demographics, Facebook’s Store Visits objectives help to hone in on the best targeting strategy for each location.
  4. Helpful Resources Are Available at Facebook Blueprint. Check out Facebook Blueprint for free online training for advertising on Facebook. These eLearning courses can help you learn the skills to take your social media strategy to the next level.

Are you ready to take your Facebook marketing strategy to the next level? Give us a call at Piccolo Marketing at 615-348-7768 to get started today.