If you’re doing it right, your marketing strategy should be ever-evolving. Often times though the question becomes, “What should I do next?” It’s easy to be overwhelmed when considering all  the options for increasing and optimizing your marketing strategy. One of those options may just be a blog…

Have you considered starting a blog? A blog can be a great way to elaborate on educational, interesting, or how-to topics for your consumers. It is a great tool to set yourself up and provide concrete examples of your expertise in a given field. As a value-provider, a blog is an easy way to share free and informative content to your audience.

Before you dive head first into starting a blog, consider these questions:

  • What is your motivation for starting a blog? There is an infinite number of answers to this question. But your answer is important. If your answer is to share your experiences in life/business/rodeo clowning, the format and style of your blog will read very differently than one designed to provide educational information and how-to lists for partners and clients. Before you get started, it’s important to nail down your purpose so that your intention and focus is clear to your audience.


  • What value can you provide your audience with a blog? Depending on your purpose above, your value can be vastly different to your potential audience. If your blog is more of diary or recounting of events, its purpose may be solely for entertainment. If your blog is more informational in nature, you must work hard to provide a high level of value aka actionable, productive results with:
    • how-to lists
    • handy tips
    • sharing of information.

In either case, your overarching goal should be to set yourself up as an expert in a particular field so that when someone is seeking information they come directly to you.

  • How much time can you commit to blog writing and management? Now that you know why and how you should communicate information, determine your level of time commitment. Again there is no wrong answer! One blog per day or once per month, the important thing here is to thoughtfully consider at what level you can be consistent in your posting.



Are you ready to get started, but not sure where to even begin? Give us a call at Piccolo Marketing at 615-348-7768 to develop a marketing and blog strategy that is right for you.