With the amount of information directed at consumers from various social media platforms, email, TV, and so on, it’s a vital part of your marketing strategy to consider how to stand out from the crowd. With that in mind, it’s more important now than ever to include images, videos, and infographics in your posting. But with limited time in your schedule and, likely, inexperience creating such media, where should you start?
- Review your marketing strategy. You likely have plenty of opportunity to personalize or add photos and videos to your marketing strategy. Consider how, where, and what you’ve been posting – what has been successful? Where have you missed opportunities? Review your marketing budget and make sure you’ve blocked time in your schedule to focus on marketing efforts.
- Get out your camera. Snap a photo of your team meeting, take a selfie at your next networking event, or catch a sneak peek at a project underway. Using personal images of your day to day operations help to show the human side of your business. People like to work and shop with people they know and trust, so add a little personal touch to your social media postings. For larger projects, such as your website or printed media, consider hiring a professional photographer to take employee headshots, stage office scenes, and gather a variety of stock photos you can use as needed. Don’t underestimate the importance of photo quality!
- Try your hand at design. There are so many online design programs available that anyone can give it a try. At Piccolo Marketing, we use Canva* for our in-house designs. With templates for Facebook, email headers, and infographics, along with endless photo libraries, “Canva enables anyone to become a designer!” Simply download your design when you’re finished! *Canva is a free design product. However, take note of which images you choose – there are free options, while others have a small cost.
- Share and retweet media thoughtfully. Did you see a great video or infographic you’d like to pass along? Feel free to share or retweet appropriate media. Not only are you likely to grab someone’s attention with the inclusion of videos or images, but sharing or retweeting connects you with other social media users. You can increase your marketing strategy simply by interacting – a like or favorite, a comment on the original post, etc. will boost your social media presence and your connectivity. *Be sure to credit sources as appropriate based on how you use “shared” media.
Not sure where or how to get started? It may be time to consider professional services to develop, implement, and manage your marketing strategy. Give us a call at Piccolo Marketing at 615-348-7768 to start the conversation!