About a month ago we posted a blog about top social media platforms and why you should be using them. That was just the tip of the iceberg! In today’s blog, we’ll feature more of the most popular social media options and tips for making them a successful piece of your marketing strategy.

To determine which platforms are best for you, explore the benefits of these top social media options:


Did you realize that Twitter has been around since 2006? Since then, it has emerged as a leading social media tool for both personal and business use. In fact, 65.8% of US companies use Twitter for marketing. Even more important, 47% of people who follow a brand on Twitter are more likely to visit the company’s website! All you need to do is open, develop, and maintain a presence on Twitter to keep your customers engaged.

Considering opening a Twitter account? Check out these 7 reasons to create a business profile.


Did you know that Pinterest is “one of the largest website traffic drivers in the world?” With a sleek design, ease of use, and connectability, your business is sure to grow on Pinterest! Where Pinterest succeeds in building your business is converting pinners to buyers and increasing your website traffic. Isn’t that what we all want?

Interested in taking your business online with Pinterest? Here are 6 reasons you should.


Have no fear – you don’t have to be the world’s greatest actor to get behind the camera and create a video for YouTube! With more than 1 billion users and hundreds of millions of hours of video being watched every day, what you shouldn’t do is ignore the effectiveness of video marketing. Make a stellar video with a willing employee (maybe you have a former thespian in your ranks), images with a voice over, or creative and engaging graphics.

Lights. Camera. Action! Seven reasons you should take your business behind the camera with a YouTube channel.

Your Own Website

… should be your #1 priority. You can have 47 other social media platforms, but if they get to your website and it’s not working, not user friendly, and not engaging, they won’t stay there long. That should be the ultimate goal – to turn social media followers into website visitors.

Make sure your website is up to date with these tips…

Where to even begin? First, breathe. The options are endless, but there is no right or cookie cutter answer as to what you should be doing with your social media. The key is to find the right combination of tools to target and engage your clients, colleagues, and referral partners.

Need a little help? That’s what we’re here for! Give us a call at Piccolo Marketing at 615-348-7768 today to get started.