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Before you started your business, I’m sure you thought a lot about what you were going to offer and this was likely driven by some interest or passion of yours. Consider for a moment what it was that got you started.
Is your business still focused on that?
Over time, it’s easy to get caught up in meeting the needs of every potential client. You may end up offering something you never intended to, something past your skill set or knowledge level.
This situation could go one of two ways…
- You could pull it off! Change and growth is good. Pushing yourself and expanding your business is a good thing and can be the result of ongoing success. Getting here should be a long-term goal for your business, but only after careful thought, research, and considered development of how to provide additional services.
- You might deliver a final product that is not up to your usual standards. You met your deadline, but you are not happy with the service you provided. The problem is you committed to something, realized you were in over your head, and couldn’t back out. Obviously, this is what we want to avoid.
To reduce the risk of losing focus, commit to your target demographic and services “sweet spot.” Take a look at your marketing strategy (or follow these simple steps to create one).
Do they match up? Specifically:
- Does your marketing strategy target the consumers who would benefit from or seek out your services?
- Do the posts/tweets/blogs you put out set you up to be perceived as an expert or resource?
- Is your message clear? Would someone viewing all of your marketing (website, social media, publications, etc.) be able to define your focus?
Once you identify the potential discrepancies between your marketing strategy and business plan you can get on track to developing your company with the right clients and services.
Do you have a question or need some help getting started? Would you like a second set of eyes to answer the above questions for you? Give me a call! 615.348.7768
Want to get more updates for your business? Get my emails: http://eepurl.com/bbDIN9
Image Credit: http://www.groovytrip.com/images/services/business-focus.jpg
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[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”on” font_icon=”%%109%%” icon_color=”#993399″ use_circle=”off” circle_color=”#993399″ use_circle_border=”off” circle_border_color=”#993399″ icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]PO Box 160103
Nashville, TN 37216
(615) 348-7768
[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”on” gutter_width=”2″ custom_padding=”||0px|” padding_mobile=”off” custom_margin=”||0px|” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”off” column_padding_mobile=”on” disabled=”off” disabled_on=”||on”][et_pb_column type=”4_4″][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”on” font_icon=”%%86%%” icon_color=”#993399″ use_circle=”off” circle_color=”#993399″ use_circle_border=”off” circle_border_color=”#993399″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]annavija@avmsonline.com
[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”on” font_icon=”%%109%%” icon_color=”#993399″ use_circle=”off” circle_color=”#993399″ use_circle_border=”off” circle_border_color=”#993399″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]PO Box 160103
Nashville, TN 37216
(615) 348-7768
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