Spring! It’s the season of new beginnings. The change in season is the perfect time to breathe new life into your business. The perfect way to do that is to review and update your marketing strategy. A fresh perspective is sometimes all you need to promote new growth!
Let’s take a look:
- Give your marketing strategy the water it needs to flourish.
As with most things, what you get out of something relies heavily on what you put into it in the first place. You know that old saying about “you are what you eat.” Well, your marketing strategy works the same – you get out of it what you put in.
A good marketing strategy requires care, consistency, and creative input. More specifically, be sure to continuously attend to and monitor the effectiveness of your strategy. If something isn’t working quite as planned, adjust it!
Be consistent with your plan. Social media, email marketing, blogging, etc. requires attention and deliberate action. Whether it is creating new and original content or interacting with customers/clients, you have to stick to it, be present, and respond within a reasonable time frame.
Keep things interesting! Not only will you stay engaged and interested by challenging yourself creatively, with the amount of digital input people are bombarded with, you need to do something to stand out from the crowd. A personal touch, video, or images from your day to day activities can help you to take your marketing strategy to next level.
- Give your marketing strategy plenty of sunlight.
You could have the world’s most perfect marketing strategy, but if your marketing products do not get in the right hands at the right time, it will all be for naught. This is where your research about demographics, the competition, and analysis of your past marketing efforts comes in.
Consider the audience you are trying to reach – who is historically buying your product or service? Who is your ideal consumer? Where are they most likely to be found? Remember, it’s crucial to know not only WHO you are looking for, but WHERE.
In reviewing your marketing strategy, consider what your competition is doing. Are they outselling you in a particular area? Does a certain marketing tactic seem to be getting good traction? Take some time to shine a little light on who, what, and how your marketing is impacting and consider where there is room for growth.
- Give your marketing strategy a fresh, clean space to work in.
Clean up the weeds, so to speak! Your marketing strategy is desperately trying to deliver a clear, concise, and impactful message. We can get caught up in the need or desire to keep talking versus simply saying what needs to be said and letting it sink in. In other words, if your true message is being lost between an overload of posts, shares, and imaging, your customers won’t be able to find and tune into your most important messages. Find a healthy balance!
Your marketing strategy is an integral part of your business success. We are happy to help you develop and implement a strategy that works for you and your team. Give us a call at Piccolo Marketing at 615-348-7768 to get started. There’s no better time than now to Build Your Damn Business!
For more information on developing and implementing your marketing strategy, check out these past blogs: