I recently read this quote and it really stuck with me… “If a picture is worth a thousand words, then a video is worth a million.”
I don’t know about you, but that really makes me think. If you’re anything like me, you’ve been avoiding taking the plunge into marketing via video. Whether it’s a personal YouTube channel or simply videos to post to your existing social media platforms, you can no longer afford to ignore the benefits of video in your marketing strategy.
Let me repeat. You can no longer afford to ignore the benefits of video in your marketing strategy.
Here are four reasons you should consider taking your business LIVE:
- Videos create a connection. In your personal experience, I’m sure you’ve been moved (maybe even to tears) by a video. Videos can take your story to the next level and can foster a deeper sense of connection between individuals and businesses. People like to do business with people they know, trust, and are drawn to. Videos can create that for you better than any other media.
- Videos instill a sense of trust. Creating a deeper, more personal connection inherently instills a sense of trust. The more a consumer sees, hears, and experiences your business, services, and daily happenings through your eyes, the more they will understand what is at the heart of your motivations.
- Videos are chock full of information. More likely than not, you can talk faster than you can write. And people can listen faster than they read. Therefore, by its very nature, video provides consumers with a wealth of information. Use this as an opportunity to spread an important message and to give people a unique insight into your business.
- Videos are the wave of the future. This is a jaw dropping statistic… 181 million Americans watched 40 billion online videos in January. ! ! ! ! ! Video is the current BIG thing, so get ready to smile, sparkle, and shine!
Intrigued, but not quite convinced? Click here for six more reasons you should incorporate video into your business strategy.
Need help reviewing and re-energizing your business strategy? Video may be just the tool you need! Give us a call at Piccolo Marketing at 615-348-7768 and we can help you develop and implement the strategy that is right for you and your business.