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Before it goes live, your website can feel like an unhealthy obsession. You spend hours picking the perfect layout, the best pictures. You write the most beautiful descriptions and make sure every link is live. Whether you do it yourself or outsource the task, there is the inevitable back and forth of trying to pull everything together and perfect it.

Now that it’s up and running, have you been back to visit? Remember this is oftentimes the first place a potential client will encounter your business. Don’t let it be the reason they leave and look elsewhere…

  1. Is your basic info up to date? Don’t forget to update your website with pertinent information as it changes. While this likely doesn’t happen often, any changes to contact info are imperative to keep current. Also, if you have a “staff” section, make sure to keep it accurate with employees, contact info, and important info, such as titles, awards, and pictures.
  2. Does your website link to your social media profiles? Unless someone directly visits your website or finds you on a Google search, people are likely to connect with you through social media. Make sure your website is readily available on your Facebook page or Twitter profile. Similarly, be sure to include social media buttons in the header or footer of your website so that people can connect to you across multiple formats.
  3. Is your content relevant (and current)? If you have a blog, your website is a great place to showcase it. Also, keep up with employee, business, or industry wide awards, achievements, or important news. As opposed to a Facebook or Twitter post, your website gives you an opportunity to provide more detailed information to the masses.
  4. When was the last time you changed anything? While you may love your website’s cover photo, it may be time to spice things up a bit. Not only will it keep things interesting, but certain changes may warrant resharing or calling attention to your page.
  5. Is your website included in your marketing strategy? Link to your page with social media posts or include a landing page for visitors to sign up for your newsletter.

While it may not be obvious how to use your website, make an effort to incorporate your website into your marketing strategy. After all, you’ve invested a lot of time, energy, and financial resources into creating it – don’t let it go to waste! Give us a call at Piccolo Marketing at 615-348-7768 for help updating and implementing your website management strategy.

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