Let’s cut to the chase – if you don’t have a content calendar for your business, you need one. If you have one – let’s review it to make sure it’s working for you as efficiently as possible.
What is a content calendar? Exactly what it sounds like! A calendar that details what content you will produce and post in a given time across all of your social media platforms.
Why do you need one? If you’re struggling to create a consistent message and to strategically share information with your audience, a content calendar will help to keep you organized. And it will save you time and energy.
Ready to build your content calendar? Let’s get started with these tips:
- Choose your keywords. The three dreaded letters. S.E.O. Identifying your keywords – those that you use frequently and that potential web surfers will use to find you – is an important first step in setting up your content calendar. Understanding your audience and what they are looking for will help you to develop your content. Click here to learn more about how to use SEO to positively impact your business.
- Compile content. Guided by your keywords and ultimate messaging goals, gather content to share through your social media posting. This should include original content, such as blogs, articles with related information, and pictures or videos of your day-to-day work activities. Try to balance original and shared information and to create engaging content for your target audience.
- Create your calendar. Adding content as far in advance as possible will help to keep your content delivery flowing smoothly. If you struggle with repetition or timeliness, it can help to layout a pattern and prevent you from sharing the same or similar information only days apart. As part of managing your calendar, decide how far in advance you will create content and how often you will update it. For instance, you can compile content for the next 6 weeks and schedule your time to review and add content accordingly.
- Stay engaged with your calendar. More specifically, don’t rely on your calendar to the exclusion of all else. Be ready and able to adjust to current trends, popular news stories, and upcoming events. You can always reschedule content to a later date to make space for more time-sensitive posts.
Ready to get started, but not sure where to start? Give us a call at Piccolo Marketing at 615-348-7768 and we’ll set you up with a personalized content calendar after we learn more about your business, goals, and motivations.