Welcome to the world of marketing!
As a small business owner, entrepreneur, or professional with a book of sales, you might need a little guidance getting your marketing efforts off the ground. We’re here to help!
Anna-Vija McClain, CEO of Piccolo Marketing and Founder of Networking Locals wants to help kick start your business with a great learning opportunity! “Marketing Basics for Small Businesses” will give you the tools to build a strong platform for your marketing plans without the need for a dedicated marketing department!
This Website Optimization module focuses on:
- Identifying Your Audience
- Templates and Building Software
- How to Lay Out Your Pages and Content
- What Content Should Go on Your Site
This module includes:
- Instant online access to the video module
- A copy of the complete slide deck for this module
- Downloadable templates covered in this course:
- Website Planner Strategy Sheet
- Website Planner Site Map
- Website Planner Content Checklist
About the Instructor, Anna-Vija McClain
Anna-Vija is a sales and marketing expert with a background helping small business owners, to multi-million dollar organizations, reach unprecedented sales results through development of marketing strategy, management of budgets, and efficient execution of projects.
Over her 15 year career in hospitality and business management, Anna-Vija McClain has become and expert in marketing and networking. Starting in restaurants at the age of 16, she worked her way up in the Private Club industry, before leaving to start her own marketing services company, Piccolo.
Working with small business and entrepreneurs, she and her team provide an “outsourced Marketing Director” model, executing strategic marketing campaigns to build a successful brand. In 2016, with the company growing rapidly, Anna-Vija launched a second company, Feed Buzz Marketing, offering similar services specifically for Private Clubs across the country.
Capitalizing on her strong community connections, Anna-Vija founded Nashville Locals in 2015. The membership based networking organization focuses on creating relationship based referral partners and new connections for business owners through small meetups.
Anna-Vija is connected in the Nashville community through numerous charities, Boards, and volunteer efforts. She currently sits on the Board of Directors for Mental Health America of Middle Tennessee and chairs the Marketing Committee. She serves on the Marketing Committee for the Nashville Hispanic Chamber of Commerce, and is a frequent guest speaker at local events and colleges, including Belmont University and Volunteer State Community College.